Seminar

HR’s role in the Social Business

Speaker – Jon Ingham,

Executive Consultant, Strategic Dynamics

10.00 for 10.15 until 1.00 on 23rd March 2010 at One Whitehall Place, London SW1A 2HE

1-5 The Stud Offices, Redenham Park, Redenham, Andover, SP11 9AQ
Tel: 01264 774004 ~ Fax: 01264 774 009~ Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Background

Organisations have always been social places but the importance of the social relationships between people working in an organisation (social capital) often hasn't been considered.  One reason for this is that we've had little opportunity to manage or even influence these relationships.  This situation has now changed.  The development of web 2.0 and social networking tools has radically transformed our ability to influence the way that peoples' relationships work.
 
Much of this change is being driven by IT under the title of Enterprise 2.0 (the use of web 2.0 tools within the enterprise).  More recently, people have been talking about the Social Business in an attempt to move the debate off the technology and onto the environment that these tools can help create.
 
This shift gives HR an enormous new opportunity to be at the centre of what is potentially the biggest change impacting organisations right now (this isn't just my view - it's the belief of many leadings CEOs such as John Chambers at Cisco).  Even from a technology perspective, the biggest challenge moving to Enterprise 2.0 is in culture change.  But the Social Business needs our skills in HR and management processes, organisation design and communication too.

If you're going to take advantage of this opportunity, you need to understand:
 
-    what the Social Business is and what HR can do to develop it

-    how HR can make best use of web 2.0 itself (eg in social recruitment, social  learning)

-    what social media is - and the best or probably the only way to understand it  fully is to start using it yourself. 

 
Session Outline

This session will focus on these three things:  the social business, HR 2.0 and your use of social media.  The first two hours will feature a presentation on the social business and HR 2.0:
 
-    The history of the development of web 2.0 tools

-    Why they're important - changing expectations (not just of Gen Y)

-    Current usage, applications, issues and opportunities from both personal and  corporate perspectives

-    Enterprise 2.0 - why it's not just an IT issue

-    The Social Business - things HR can do

-    Social HR - and particularly the use of web 2.0 for:

 • Recruitment (which involves more than just using Linkedin as a jobs board)
 • Onboarding
 • Learning (the informal learning revolution)
 • Career management...
 
Jon Ingham will discuss case studies and there will be time for answering your questions too.
 
The third (optional) hour will provide a practical overview of the key social media tools that at a minimum, you need to be aware of, and ideally, be experienced in using yourself - eg blogging (Blogger, WordPress), podcasting (Audioboo, iPadio, Blogtalkradio), microblogging (Twitter) and social networking (Facebook, Linkedin, Xing and Ning) as well as RSS feed readers and any other technologies you want to have explained!
 
Bring your laptops (with dongles - the club's wireless isn't good), blackberries and iphones to the session and explore these tools yourself as well.
 
Jon will also provide suggestions for HR blogs, podcasts and tweeple (!) that you can follow.  And he will discuss corporate examples of these technologies, again with case studies of their use.

The Speaker

Jon Ingham is a leading edge thinker and practitioner in the area of strategic people management.
 
As a consultant, Jon works mainly with employers that already have sound approaches to people management and helps them extend their HR agendas to gain further improvements in the capabilities and engagement of their people, and the effectiveness of their organisations.
 
As a researcher, speaker, trainer and writer, Jon focuses on two main areas:
 
-   strategic human capital management / HCM (the management of people to  accumulate human capital) which includes acting as the European training  partner for the Human Capital Institute, delivering  its Human Capital  Strategist (HCS) and Master Human Capital Strategies (MHCS) programmes  in the UK and Europe.

-   management 2.0 (the management of people and the development of organisations  to accumulate social capital – including through the use of web 2.0 / social  media tools).
 
Jon blogs regularly about these areas at http://strategic-hcm.blogspot.com and http://blog.social-advantage.com.  He also has a podcast show http://www.blogtalkradio.com/talkinghr and hosts two communities: http://moon-shots.ning.com and http://humancapital.ning.com.
 
Prior to Strategic Dynamics Jon worked as Director of Human Capital Consulting, Europe for Buck Consultants / ACS; Head of HR Consulting for Penna; HR Director for Ernst & Young (working firstly in the UK, and then, based in Moscow, covering the former USSR); and IT then change management consultant for Andersen Consulting (now Accenture).  Jon has a BA in Psychology, a Masters in Engineering and an MBA.

He tweets on Twitter at http://www.twitter.com/joningham

This Seminar will take place at the National liberal Club, One Whitehall Place, London SW1A 2HE.  Coffee will be served from 10.00 and the session will start at 10.15 ending at 1pm and followed by a buffet lunch.

If you have any queries about this event or others in the HR Society Calendar please contact:
Lara Roberts, Programme Administrator
Tel: 01264 774004 ~ Fax: 01264 774009 ~ Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it