Principles of Marketing 

Karen Drury

November 17th 2008

This session covers the basics of marketing. It will look at the place of HR in marketing, and an overview of developing a marketing strategy.

The session will include:

• Marketing: what is it?
• Definitions
• Selling versus marketing
• The Customer Value Proposition
• The 4Ps: Product, Price, Place, and Promotion

Plus

• Specific links between HR and marketing
• Recruitment and the development of an employer brand
• Delivery of the brand promise
• The contribution of HR to the delivery of the organisation's brand promise
• The 4 Cs: cost, customer wants and needs, convenience, communication
• Where you can apply these to your organisation
• The pros and cons of web recruitment

If you have any queries about this event or others in the HR Society Calendar please contact:
Lara Roberts, Programme Administrator
Tel: 01264 774004 ~ Fax: 01264 774009 ~ Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it